Deciding on the ad was the easy part. I get to spend time looking through magazines catching up on some gossip that has been going on. I just had to look for an advertisement that had a specific audience. I chose the Cub Cadet riding lawn mower because everything about it was geared toward men. I thought it would be easy to redirect the ad to women.
When thinking about how I wanted to redesign the ad I chose, I just pictured it in my mind. Why would women want this lawn mower? How would it help them? By using these questions, I was able to build a picture. Women are always on the go, and never have enough time. Using a riding lawn mower would help save time, so they can do more important things.
I faced quite a few challenges. The hard part for me was coming up with the ethos, logos, and pathos parts for women. I was afraid they sounded to much like the men's portion of my essay. Another challenges was coming up with multiple reasons of why women would need to have a riding lawn mower besides "It saves time". Mrs. Rinke helped me come up with a few ideas. For example, mowing the lawn is a great time for herself. She can listen to her iPod and think about things.
I liked the creativity this assignment needed. It was very different than what other papers would be. It helped that we got to choose our own ad, because it could be in a magazine about things that we were interested in, which would make the essay more fun. I have never really payed attention to any ads, whether it's on the television or in a magazine, but know I know how much actually goes into making them (which is a lot). Also, I have never really read a magazine before. So it was fun to sit and read interesting articles.
Before this class, I have never heard of ethos, pathos or logos, but now I know how they are used. I will definitely use this knowledge later in life. Also, like I stated previously, I now understand how much work goes into an advertisement. I kind of feel bad for thinking they're annoying, and not paying attention to them.
If I got a second chance to write this paper, I would learn how to use programs such as photoshop and try to actually build the ad that was in my head. Also, I would spend more time figuring out my rhetorical appeals for the women. I only bought one magazine, so maybe I would spend more time looking at other ads as well.